The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision
نویسندگان
چکیده
منابع مشابه
an investigation of the impact of self monitoring on langauge teachers motivational practice and its effect on learners motivation
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the effect of functional/notional approach on the proficiency level of efl learners and its evaluation through functional test
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15 صفحه اولcountry- of- origin influence on customer purchase decision
country-of-origin (coo) is one of the most important external cues which influence on the customers purchase decision and has been topic of so many studies. for the same reason, the present article with taking into consideration one hundred forty two students of isfahan university as its statistical sample, first tried to measure the influence of coo on students’ purchase decisions among the sa...
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ژورنال
عنوان ژورنال: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
سال: 2015
ISSN: 1211-8516,1211-8516
DOI: 10.11118/actaun201563020667